Of the four, network effects are by far the strongest. Network effects are one of the four remaining defensibilities in the digital age, including brand, embedding, and scale. As a result, not all nfx are created equal - some are stronger and tend to produce more value than others. But when you take a closer look, you start to notice that different types of networks are very different in how they behave. The NFX Archives, a compendium of the most insightful articles even written about network effects and network scienceĪs you probably know, the simplified definition of network effects is that they occur when a company’s product or service becomes more valuable as usage increases.īy this definition, network effects seem deceptively straightforward.The NFX Bible, which describes the most important network effects concepts and terms.In addition to reading this manual, we encourage you to check out the companion resources:
Types of network manual#
This manual is intended to be a starting point for discussion around nfx. So far we’ve identified 16 types of network effects, each with their own playbook. It’s an ever-evolving effort, and we’re continually making changes and updates. Moreover, very few companies want to share their valuable playbooks around nfx, so most founders don’t even recognize different types of nfx when they see them, much less understand their complex inner workings.īelow we present our network effects map and accompanying manual.
Types of network how to#
Many people talk about them, but few understand the hidden complexities: what they really are, how they work, the many different types, and how to build and maintain them. Still, because very little has been written about nfx, misconceptions abound. Even though they are only a minority of companies, companies with nfx end up creating the lion’s share of the value.įor Founders looking to build truly impactful companies, few areas of expertise are more valuable. Our three-year study, which we released recently, shows that nfx are responsible for 70% of the value created by tech companies since the Internet became a thing in 1994. Companies with the strongest types of nfx built into their core business model tend to win, and win big. These are some of the most impactful and significant companies in the world.Įach one is very different in a lot of ways, but there’s a single property that defines them all and lies behind their success.Īs we’ve said, nfx are the #1 way to create defensibility in the digital world.
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